Strategy, Practices & Analysis

Ongoing improvement for your meetings & events program

Carlson Wagonlit Travel works with its clients to define an events strategy, assess current practices and identify performance improvement opportunities.

Strategic planning

As meetings and events activity becomes a key element of your marketing and communication plans, you must organize it in a very professional manner and build an event strategy at global, regional, and local levels. Thanks to our team of consultants, we can help you define event strategies and help you determine the optimal event plan (event format, calendar, locations, targets, etc.) for each event your company plans to host.

Detailed assessments

From this event strategy, we can help you analyze your company’s total spend on meetings and events through an internal events audit. We’ll help you map your company’s current processes—in terms of internal event staff organization, spend, procurement—and help you move forward to optimize your processes and your overall meetings and events spend.

Value delivered

Assessment of the return on investment (ROI), or return on event, is always a critical issue. How successful was the event; and how did you measure success? Did you meet your company’s objectives for the event? CWT Meetings & Events can support you in ROI measurement & optimization by helping implement the right tools, practices, and an efficient event satisfaction assessment.