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Press Release
CWT Launches Dynamic Mobile Application For Business Travelers
Global and local versions of
CWT Market now available for iPhone and Android users
AMSTERDAM, APRIL 27, 2011 — Carlson Wagonlit Travel (CWT), a global leader
specialized in business travel management, announced today the worldwide launch of
CWT Market, a free application for iPhone and Android mobile devices that aggregates
best-of-market travel apps and mobile websites into one convenient mobile app. Corporate
travelers are looking for mobile solutions that increase their control over travel and any
unexpected events that could occur. CWT is helping travelers by offering a flexible and
dynamic solution that supplies relevant and up-to-date information when it is needed, without the
time-consuming task of searching through the hundreds of thousands of apps currently available.
Users who download
CWT Market from their device's app store can preview and add a selection of apps, most of
them available free of charge, and be kept informed of new apps carefully selected by CWT as they
arrive on the market. Approximately 25 applications are included, providing services ranging from
local taxi booking and restaurant reservations to a WiFi locator.
Available in France since March 2011, the new
global version of
CWT Market is the first in a series of global mobile applications developed by CWT to
improve the traveler's experience. CWT will regularly update the selection of apps and websites in
CWT Market to help travelers access the most useful content on the market. Users can
download
CWT Market now to their iPhone or Android device; a BlackBerry version of
CWT Market will be available soon.
"Delivering innovative solutions for managed corporate travel is a key priority for CWT," said
Douglas Anderson, President and CEO of Carlson Wagonlit Travel. "CWT is well positioned to
improve the traveler's experience with
CWT Market, an initial step in delivering a broad range of applications and mobile
services that CWT will release in the coming months."
Commenting on the launch, William El Kaim, CWT technology marketing director, said "Busy
travelers want to have information at their fingertips but don't necessarily have the time to seek
out the latest applications. We've designed
CWT Market to help travelers keep up with relevant, best-in-market services that can make
their lives easier while on the road. Our app is part of a wider strategy to develop products and
services for mobile devices to improve a traveler's productivity, comfort and safety. Enhancements
made in the coming months will be automatically added to
CWT Market."
About Carlson Wagonlit Travel
Carlson Wagonlit Travel (CWT) is a global leader specialized in business travel
management. CWT serves companies, government institutions and non-governmental organizations of all
sizes in more than 150 countries and territories. By leveraging both the expertise of its people
and leading-edge technology, CWT helps clients derive the greatest value from their travel program
in terms of savings, service, security and sustainability. The company is also committed to
providing best-in-class service and assistance to travelers. CWT services and solutions comprise:
Traveler & Transaction Services, Program Optimization, Safety & Security, Meetings &
Events and Energy Services. In 2010, sales volume for wholly owned operations and joint ventures
totaled US$24.3 billion. Carlson Wagonlit Travel supports the global healthcare initiative known as
MASSIVEGOOD, which enables travelers to make a "micro-contribution" when they purchase travel
services. For more information about CWT, please visit our global website at
www.carlsonwagonlit.com. Follow us on
Twitter@CarlsonWagonlit
Media Contact:
Tom X. Scott
Senior Director, Public Relations
Carlson Wagonlit Travel
phone 33 (0)1 41 33 67 57
mobile 33 (0)6 04 51 90 14
News Release as PDF (168 Kb)
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