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Press Release
CWT To Go TM – Voted Most Outstanding App 2012 by Business Travelers
CWT’s mobile app recognized by GBTA’s 2012 Innovation Awards
AMSTERDAM, July 12 2012 –
CWT To Go
TM
, Carlson Wagonlit Travel’s (CWT) mobile app, won this year’s Global Business Travel
Association (GBTA) award for innovation of the year in the category of "Outstanding apps." This
category includes applications that help business travelers make best use of their time while
traveling. Travelers voted for their favorite products and
CWT To Go was the winning app from a shortlist of eleven nominees.
Available exclusively to CWT travelers worldwide via Android, BlackBerry, and iPhone devices,
CWT To Go provides automatic synchronization of offline and online CWT bookings, flight
notifications, access to relevant trip-related information, and much more.
CWT To Go was developed with CWT’s e-Commerce partner, Rearden Commerce.
"We are delighted that
CWT To Go has been recognized in this way, particularly as business travelers thselves
voted for the award. We are continually looking at new ways to delight travelers by making sure
they have the services they need at their fingertips;
CWT To Go is a great example of that", said Andrew Winterton, President Suppliers,
Products and Technology for CWT.
CWT recently reached out to those travelers using
CWT To Go to measure their levels of satisfaction with the app and to find out what new
features they would like to see. CWT saw positive results to questions on satisfaction, with over
82 percent of users declaring they would recommend the app to a colleague.
Respondents indicated that the mobile services they value and use most are those that
increase their convenience and efficiency during a trip. Travelers rank automatic itinerary
synchronization as the most important mobile feature, with access to flight notifications and
alerts and mobile check-in as the next most popular.
"The vast majority of travelers use apps to help increase productivity and reduce stress –
they are looking for apps with features that continue to give th more control over their travel
experience. This type of insight is essential to help keep our products in line with what travelers
need", commented Winterton. "Mobile technology is an integral part of our strategy; we are
constantly looking at how it can best be adapted to meet the needs of travelers."
CWT is continually enhancing its offering to take into account traveler feedback. The latest
updates include adding calendar synchronization and click-to-call features.
If you are a CWT traveler, and you don’t yet have
CWT
To Go, download the app here:
| Android | Apple App Store | Blackberry |
|
|
|
About Carlson Wagonlit Travel
CWT is a global leader specialized in managing business travel and meetings and events. CWT
serves companies, government institutions and non-governmental organizations of all sizes in more
than 150 countries and territories. By leveraging both the expertise of its people and leading-edge
technology, CWT helps clients derive the greatest value from their travel program in terms of
savings, service, security and sustainability. The company is also committed to providing
best-in-class service and assistance to travelers. CWT services and solutions comprise Traveler
& Transaction Services, Program Optimization, Safety & Security, Meetings & Events and
Energy Services. In 2011, sales volume for wholly owned operations and joint ventures totaled
US$28.0 billion. For more information about CWT, please visit our global website at
www.carlsonwagonlit.com.
Follow us on
Twitter @CarlsonWagonlit
Media Contacts
Natasha Harvey
CWT Global
+ 33 1 41 33 62 34 (office)
+ 33 6 74 94 23 81 (mobile)
nharvey@carlsonwagonlit.com
About Rearden Commerce
Rearden Commerce, creator of the Deem™ ecommerce platform, is transforming commerce on behalf of buyers and sellers. Through a suite of interoperable smart applications, the Deem platform is designed to leverage big data, analytics and santics technology to optimize the exchange of goods, services, and information with personalization and repeat value to drive customer loyalty. Deem is distributed globally by more than 40 strategic partners including American Express and JPMorgan Chase – connecting millions of consumers and over 16,500 business customers across every market segment to more than 1.2 million merchants. Rearden Commerce is headquartered in Foster City, California. For more information about Rearden Commerce, visit www.reardencommerce.com; and to learn more about Deem, visit www.deem.com
Rearden Commerce
Mylene Mangalindan
+ 1 650 288 2551
Mylene.Mangalindan@deem.com
News Release as PDF (120 Kb)
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