Global

CWT conducts an annual survey of travel managers to find out which areas of the travel program they intend to focus on and which key actions they plan to implement in the year to come. The results are shared with the business travel community to provide a useful benchmark on program objectives.

This year’s survey, the fourth of its kind, involves nearly twice as many participants, with 290 travel managers answering a detailed questionnaire between October and November 2011.

Overall, the findings show that travel managers intend to focus above all on four key foundations of the travel program: driving air and ground transportation savings, improving traveler compliance, optimizing hotel spend, and optimizing online adoption. In an evolving market, these areas represent savings opportunities even for the most mature travel programs, which explains why they were also top priorities in last year’s survey.

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