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Opportunities ahead in car rental
2012 Business Travel Trends
In 2011, car rental companies weathered stormy market conditions without significant increases in corporate rates, driving record revenues mainly by increased cost efficiency and on-airport business.
At the beginning of 2012, fierce competition for corporate business shows no sign of abating, meaning that corporate buyers can expect fairly flat prices and a favorable negotiating environment. A number of new services may also bring benefits to the travel program.
Read also the next key finding: More strategic meetings and events management
