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Online booking tools
Proven benefits when implementation is tailored to a company’s specific context.
To
reap the full
benefits of online booking, companies require a tailored strategy and thorough
implementation plan.
Online booking tools (OBTs) are used increasingly by companies wishing to
minimize costs while providing
convenient booking features for travelers.
Many factors influence online adoption, from the macro-economic context to organizational culture, but high adoption rates are possible, particularly when a comprehensive implementation strategy is implemented.
Companies also need to carefully consider the trade-offs involved in using a single OBT or best-in-market OBTs regionally or locally, as well as whether to source directly or use reseller agreements.
Also read the other key findings:
Service Configuration
Traveler Services
Travel and Expense Management
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