By using online booking tools for simple transactions, companies can reduce their total travel costs by up to 15 percent. For complex itineraries and special services, applying the skills of expert travel counselors at the point of sale is important for traveler satisfaction. Having access to the relevant content of airlines, rail providers, hotels and rental car companies is another priority for travel managers and travelers alike. Equally important is providing travelers with a range of services designed to meet their needs from the moment of booking through their return. Implementing the service configuration that best balances a company’s requirements for service and savings plays a primary role in supporting these objectives.

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In-Depth Research

The CWT Travel Management Institute has published Toward Excellence in Online Booking, a report detailing the results in-depth research.