More than 9,000 travelers recently awarded Continental Airlines and JetBlue top satisfaction rankings in the traditional network carrier and low-cost carrier categories, respectively, as part of the J.D. Power and Associates 2007 North America Airline Satisfaction Study. Airlines were judged by passengers on the following criteria:
cost and fees
quality of flight crew (e.g. courtesy, appearance)
in-flight services (e.g. availability of food, beverages)
ease of check-in
timeliness of boarding
deplaning and baggage retrieval
aircraft features (e.g. leg room)
quality of flight reservation services
Respondents, who were required to have flown on a major North American airline at least once between January and May 2007, indicated that the top-ranked airlines had mastered both process-related factors, such as check-in and accuracy of baggage delivery, as well as people-related factors, such as aircraft amenities and service from airport staff and flight attendants.
Sources: CNN Money, J.D. Power and Associates
Virgin America Airlines completed its inaugural flights on August 8, arriving in the airline’s hub, San Francisco, from Los Angeles International and New York’s John F. Kennedy International airports.
The new airline began selling tickets in July after receiving its operating license from the Federal Aviation Administration. Tickets are currently being sold from San Francisco to Los Angeles International and New York’s JFK. Over the next three months, Virgin America expects to add routes to Washington, D.C.’s Dulles International and Las Vegas’ McCarran International. Within the next year, Virgin America plans to be flying to 10 cities or more.
The airline has been promoting features such as “mood lighting,” black leather seats in the main cabin, 110v power outlets at each seat, and other in-flight entertainment options. A first-class cabin is also available with additional amenities.
Sources: Reuters, San Francisco Business Times, The Washington Post, Virgin America