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Supplier News - September 2008
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Frequent-flier programs undergo changes
Thirty years ago the airlines created a marketing program that has been hugely popular and successful—frequent-flier programs. But today, with high fuel costs and airlines seeking every avenue available to offset them, the frequent-flier programs are not exempt. Carriers, including American, Continental, Delta, and United, have all made changes in their programs regarding frequent-flier mile usage. Changes range from increasing the number of miles required for a free flight or upgrade, adding a fee of as much as USD $100 for usage, requiring a co-pay of as much as USD $500 to acquire an upgrade, and designating some seats unavailable for program usage.
These changes, coupled with the carriers cutting of route networks and seating capacity, make the once highly valued loyalty programs less desirable. However, miles earned by flying are still the only ones that count toward elite airline status recognition and upgrades.
Source: msnbc.msn.com
JetBlue has become the first American carrier to charge for pillows and blankets. The carrier has removed the previous “recycled” set and replaced them with eco friendly travel blankets and pillows. The pair will cost travelers USD $7 on flights longer than two hours and includes a USD $5 coupon to Bed Bath & Beyond. The set is also hypoallergenic, designed to block dust mites, mold, pollen, and pet dander.
JetBlue now charging for pillows, blankets
This a la carte item is amongst others that many carriers have introduced within the last year, including: a charge for seats with extra leg room, fees for checked bags, ticket change fees as well as food and beverage charges.
Sources: Baltimoresun.com, abcnews.go.com, news.yahoo.com
