CWT uses mobile to harness traveler loyalty


Carlson Wagonlit Travel (CWT) today announced that it will be integrating Travel Gamification into its award-winning mobile app, CWT To Go.

For those companies that use a points-earned system, travelers will be able to keep track of their position on their company’s gamification leader board, which will help them make better travel decisions that support travel policy and drive savings when they are on the move.

Travel Gamification is a tool travel managers can use to positively reinforce behavior compliant with their travel program. Providing travelers access to the tool via CWT To Go will help them understand the impact of their purchasing decisions, providing travel managers further opportunity to educate and influence their travelers to support the goals of their travel program,” said Joel Wartgow, senior director, CWT Solutions Group, Americas.

Various loyalty schemes demonstrate the power that collecting points and being rewarded can have on buyer behavior; travel managers can tap into the same methodology and turn it to their advantage by creating a reward-based culture within their organization. Travel Gamification uses customized, competitive game-style elements to influence desired traveler behaviors and drive savings in corporate travel environments. Each program is tailored to specific client needs to meet the objectives of their program, and is re-evaluated throughout the life of the engagement.

Wartgow added, “As supplier pricing appears likely to increase through 2014, it’s more important than ever for travel managers to find innovative solutions to drive savings. With Travel Gamification now available and optimized for CWT To Go, we are offering even more ways for companies to encourage the traveler buying behaviors that will drive program performance.”

Travel Gamification in CWT To Go will be available to companies that engage CWT Solutions Group in their Travel Gamification programs. CWT will be offering demonstrations of the new functionality at this year’s GBTA Convention in Los Angeles from July 26-30 in booth 1713 on the convention floor.

About CWT
CWT is a global leader specialized in managing business travel and meetings and events. CWT serves companies, government institutions and non-governmental organizations of all sizes in more than 150 countries and territories. By leveraging both the expertise of its people and leading-edge technology, CWT helps clients derive the greatest value from their travel program in terms of savings, service, security and sustainability. The company is also committed to providing best-in-class service and assistance to travelers. In 2013, sales volume for wholly owned operations and joint ventures totaled US$26.9 billion. As part of its commitment to responsible business, CWT is a signatory of the United Nations Global Compact Ten Principles. For more information about CWT, please visit our global website at Follow us on Twitter @CarlsonWagonlit.

Media contacts
Carrie-Ann Cooper or Chloe Couchman
CWT Global
+ 44 (0)20 3353 1110/2497 (office) +44 (0)7785 458 884/ +44 (0) 07767 418834 (mobile) /