American Airlines: 2017 Full Service Airline Brand of the Year

American Airlines has been named the 2017 Brand of the Year in the Full Service Airline travel category by the Harris Poll EquiTrend Study.


Surveying more than 100,000 U.S. consumers, the study highlights the most loved and trusted brands throughout the United States in a variety of industries including media, finance, automotive, entertainment, retail, restaurants and travel.


Millennials propelled American Airlines to its first Full Service Airline Brand of the Year honour. American Airlines has a higher equity rating among millennials than Delta and Alaska/Horizon Airlines, both former Airline Brands of the Year.


Earlier this year, American was named Air Transport World’s 2017 Airline of the Year. This is yet another huge accomplishment for us and we couldn’t have done it without travel partners like you.