British Airways - Club World sleep improvements

Enhance the experience of dining at 38,000 feet and deliver an excellent night’s sleep when flying with British Airways. As part of the £400m investment in transforming Club World, we're introducing new bedding and amenity kits through a partnership with The White Company.


Starting with the LHR-JFK route later this year, customers will receive an elegant day cushion, a bespoke soft large pillow with white cotton pillowcase, a super-soft woven blanket, a specially developed luxurious duvet, and a padded mattress topper to improve their quality of sleep. The new bedding will be rolled out gradually throughout 2018.


In addition, a new restaurant-style premium dining service will start in autumn, with display trolleys allowing customers to select dishes from a choice of freshly prepared starters and desserts served on beautiful new table settings.


The airline is also developing options for a new seat in Club World with direct aisle access in 2019.