Digitalization brings new opportunities for travel

At this year’s GBTA Europe Conference 2017 the agenda is focusing on current trends, challenges and opportunities that are influencing today’s business travel industry.


One of the most important topics is noticeably digitalization and its impact on security and traveler comfort. One proven way to increase traveler satisfaction is through personalization, which puts the focus on the traveler itself.


Modern tools are ensuring that business trips match the preferences of the travelers and automatically provide them with the right information for their individual needs. To achieve this, three elements must be taken into consideration:


  1. Seamless travel data to tailor the business travel program according to traveler needs
  2. Mobile technologies that will make travel more comfortable and personalized
  3. Outstanding service which combines personal support with price transparency


More detailed information on this topic is also available in our topic archives, CWT Kompass (German only).