Presentations and inspiration in the third dimension: VR headsets

Marketing, sales, training and employer branding are business areas that benefit most from VR. VR headsets take wearers into the depths of a virtual world, enabling brands and products to create a tremendous experience. Companies can present their building projects and industrial facilities at an early stage of development. Businesses can either produce content themselves with a 360-degree camera or have an agency do it for them. Virtual reality headsets are only just beginning to reveal their full potential. In the following, we present the three most popular models – what they can do, what they cost and what they are used for.

Samsung Gear VR
Comfortable to wear, lightweight and with a high-resolution image: Samsung Gear VR is one of the best headsets currently available. An invaluable feature is that they can be connected completely wirelessly via Bluetooth to a Samsung Galaxy smartphone, which is inserted into the frame for this purpose. Apps provide the content to make new product launches an unforgettable experience. A Gear VR headset costs 99 euros. They can also be rented for professional use at events.

Oculus Rift
This company is a name to remember: Oculus was purchased by Facebook in 2014. Unlike the Samsung Gear VR, the Rift has its own display, which makes it more expensive. Combined with Oculus Touch controllers, wearers can move virtual objects into their field of vision, intensifying the feeling of being in a different world. The price of a Rift is currently around 450 euros.

HTC Vive
HTC Vive is also a popular VR headset model. The most expensive one of the three, it offers VR at a professional level: It features a high refresh rate, a high-resolution Amoled screen and two base stations to track the wearer. The headset can be bought for around 700 euros.


Bild: Connect 01.2018