WorldMate’s Email Parsing API, the Secret to Building In-Depth Traveler Profiles Amasses Wide-Scale Adoption
More than 850 travel-related companies sign up for tool that delivers contextual and personalized travel services to customers
LOS ANGELES |
11 NOVEMBER, 2014
WorldMate, Inc., a Carlson Wagonlit Travel company, maker of the popular app favored by more than 11 million business travelers, today announced overwhelming momentum in developer adoption of its WorldMate Email Parsing API. Since its launch in April 2012, more than 850 developers worldwide have signed up to use WorldMate’s API, including major travel agencies, GDSs, and travel-related startups.
With the WorldMate Email Parsing API, developers can extract detailed travel data from users’ confirmation emails spanning more than 1,300 airlines, travel agencies, car rental and railway companies, as well as popular services like OpenTable, Airbnb and Ticketmaster. The API enables licensees to piece together rich customer profiles by gleaning key pieces of information from their confirmation emails, including:
Dates and locations of upcoming trips
Addresses and geocodes for booked hotels, restaurants and events
Prices and confirmation numbers for flights, hotel stays, car rentals and train rides
Loyalty club memberships
Preferred booking channels
Over time, the API licensees collect such information to ascertain preferred airlines, repeat trips, typical budgets and various other customer preferences.
“WorldMate's success is driven by our ability to create the most seamless and personalized travel experience for business travelers,” said Ian Berman VP of Business Development, WorldMate. “By allowing services to easily integrate with the WorldMate Email Parsing API, we have created a solution that empowers licensees to offer contextual services of their own.”
WorldMate’s licensees have created a myriad of services based on the Email Parsing API – detailed itineraries, expense report submission, proactive flight tracking and more. Furthermore, licensees maintain complete control of their end-users’ data without end-users creating a WorldMate account.
Endorsements from a few of the WorldMate Email Parsing API Licensees:
“Itinerary management is an integral part of any travel app and ARC is pleased to leverage the WorldMate API solution that provides our travelers with up to date itineraries as part of our Better My Trip mobile app. The WorldMate API enables our travelers to keep important trip reservations and information at their fingertips.” - Arun Gupta, Director - Product Management, Airlines Reporting Corporation.
“Travelers rely on FlightView for crucial day-of-travel information, anytime and anywhere. WorldMate’s API enables us to easily personalize the information that we provide based on our customers’ itineraries so they can quickly access it and receive updates while on-the-go.”- Katherine Wellman, VP of Marketing and Product Management at FlightView, a flight-information company with travel apps for iOS and Android.
"WorldMate is a key enabling technology for TripScanner. It allows us to quickly analyze itineraries from hundreds of websites, so our small business customers can proactively manage their travel spending."- Ethan Laub, CEO of TripScanner
WorldMate, Inc., a Carlson Wagonlit Travel company, serves over 11 million business travelers by managing their itineraries, guiding them through every aspect of their trips and saving them time, money and headaches along the way. Travelers simply forward their confirmation emails to firstname.lastname@example.org, and WorldMate takes care of the rest – flight alerts, the booking of last-minute hotels and car rentals, weather forecasts, currencies conversions and much more. For more information, visit www.worldmate.com.
CWT is a global leader specialized in managing business travel and meetings and events. CWT serves companies, government institutions and non-governmental organizations of all sizes in more than 150 countries and territories. By leveraging both the expertise of its people and leading-edge technology, CWT helps clients derive the greatest value from their travel program in terms of savings, service, security and sustainability. The company is also committed to providing best-in-class service and assistance to travelers. In 2013, sales volume for wholly owned operations and joint ventures totaled US$26.9 billion. As part of its commitment to responsible business, CWT is a signatory of the United Nations Global Compact Ten Principles. For more information about CWT, please visit our global website at www.carlsonwagonlit.com. Follow us on Twitter @CarlsonWagonlit.