CWT Traveler

September 2018


BW Signature Collection by Best Western debuts in Switzerland

Best Western Hotels & Resorts launched BW Signature Collection in Switzerland. The Alpen Resort Hotel in Zermatt and Gasthaus zur Waldegg in Horw are amongst the first hotels to join Best Western’s new soft brand.

BW Signature Collection properties are carefully chosen and thoughtfully designed to offer an atmosphere that reflects the personality of each destination. This hotel collection connects guests to Best Western Rewards for exclusive benefits.

The family-run Gasthaus zur Waldegg is located on majestic Lake Lucerne nearby the city of Lucerne. The 24 generous “Waldegg” rooms offer a relaxed atmosphere in a modern "Natural Look" as well as contemporary comfort that today’s business travelers expect and value. The Alpen Resort Hotel welcomes its guests with an impressive view of the Matterhorn and 59 Alpine-style rooms. It is centrally located in car-free Zermatt and is easily accessible by public transportation due to its proximity to the train station.

Other international locations of the BW Premier Collection include New York, Lima, Florence and Naples.

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