What can travelers expect in 2016? New tools, better service and a focus on safety and security

CWT report shows travel managers are putting traveler needs first

The latest research from Carlson Wagonlit Travel (CWT) suggests 2016 will be the year of the traveler, as companies embrace new technologies and ways of working to improve traveler satisfaction.


The CWT Trends* website combines a survey of over 1,000 travel managers across the world, white papers, client case studies and additional CWT research to give travel managers a comprehensive look at the year ahead. The report’s interactive microsite allows them to read about key market developments and further investigate the topics that will affect their programs.


Commenting on the study, David Moran, executive vice president, CWT, said: “Travel managers have told us loud and clear that the traveler experience will play a major role in the 2016 travel program. Whether it’s proactive destination information, help in an emergency, multichannel access or personalized services – everything is designed to provide travelers with a seamless experience at every stage of a trip.”


Research highlights:

  • Safety and security will be high on the agenda in 2016. Overall, 80 percent of those surveyed expect it to have a high or very high impact on their programs;
  • 63 percent of travel managers expect mobile and wearable technology to have a big impact on their travel program next year; and
  • Travel managers are looking for more data on traveler behavior and program performance: 58 percent said they expect having more data to consolidate will impact their program.


Other trends identified as key to traveler experience include the sharing economy, virtual payment and big data.


Moran concluded: “As companies look at how to make travelers’ lives easier, the role of the travel management company is evolving – from travel bookers to trusted advisors who provide real insights. While new technology will play a part, the human touch is important too, as counselors suggest proactive solutions and advice on a host of topics. CWT is in the ideal position to provide the best of both.”


Additional insight and resources
More information, including interviews with industry experts, can be found in the interactive press pack:


Notes to editors
The full name of report is Travel Trends, Program Priorities: A Traveler-Centric 2016. The survey content, one of the microsite’s data sources, is based on an online survey of 1,016 travel managers/travel buyers from 515 organizations in 55 countries worldwide in October–November 2015. Respondents represent a range of industries, including energy, resources, marine, and the U.S. military and government.

About CWT
CWT is a global leader specialized in managing business travel and meetings and events. CWT serves companies, government institutions and non-governmental organizations of all sizes in more than 150 countries and territories. By leveraging both the expertise of its people and leading-edge technology, CWT helps clients derive the greatest value from their travel program in terms of savings, service, security and sustainability. The company is also committed to providing best-in-class service and assistance to travelers. In 2014, sales volume for wholly owned operations and joint ventures totaled US$27.3 billion. As part of its commitment to responsible business, CWT is a signatory of the United Nations Global Compact Ten Principles. For more information about CWT, please visit our global website at Follow us on Twitter @CarlsonWagonlit.


Media Contacts
Carrie-Ann Cooper or Chloe Couchman
CWT Global     
+44 (0)20 3353 1110/2497 (office)                                                  
+44 (0)7785 458 884/ +44 (0) 07767 418834 (mobile) /