There is a lot of data in corporate travel. It used to come in reports as thick as house bricks. Then everything was automated and digitalized, and called Big Data. The problem was there was a lot of it, making it hard to use effectively. So we moved to Smart Data and that has quickly become Predictive Analytics.
It is easy to fall into the trap of being obsessed with data. But it isn’t, and never has been, about the data itself. It is about how travel managers can use that information to improve the efficiency of travel programs to the benefit of both the company and the traveler, ultimately to provide differentiated value.