New CWT Report – Data Will Drive 2015 Channelling the power of data and mobile technology are top priorities for travel managers
29 JANUARY, 2015
Carlson Wagonlit Travel (CWT) today released its seventh Travel Management Priorities report, the second in a two-part analysis of CWT’s annual travel manager survey.
The global report shows travel managers will put more emphasis on data and mobile technology to direct their travel programmes in 2015, with a continued focus on cost-saving and traveller engagement. The research highlights the top priority (at 63 per cent) is leveraging travel data to build predictive analyses and benchmarks. This underlines that with better data visibility, travel managers are able to steer their travel programmes towards their particular business objectives.
Subsequent top priorities include deploying a fare tracking and rebooking solution, which 62 per cent of respondents agree is a high priority, while promoting mobile apps to increase travel efficiency on the go remains a key topic, in third place at 60 per cent. CWT’s report underlines the continued importance of mobile technology, which will play a pivotal role for both travel managers and for travellers on the go.
In EMEA, respondents ranked their top three priorities for the next 12 months as:
Promoting mobile app to increase traveller efficiency on the go (60 per cent)
Deploying fare tracking and rebooking solution (59 per cent)
Leveraging travel data to build predictive analyses and benchmarks (58 per cent)
Commenting on the report, David Moran, CWT’s executive vice president with responsibility for global marketing & enterprise strategy, said: “Travel managers are looking to translate data into insights and promote mobile technology to improve traveller experience. Ultimately it’s about refining travel programmes, and we’re working with clients to develop the best tools and benchmarking they need to make the most of their travel programmes in 2015 and beyond.”
In December 2014, CWT released the first part of the research, showing travel managers expect data security, the global economy and mobile technology to be the three trends most impacting their travel programmes in 2015, indicating a clear influence on their priorities for the year ahead.
This is CWT’s most comprehensive trends report to-date. More than 1,100 travel managers were asked about their plans for 2015, and this year, as well as ranking 12 programme priorities, they were asked to predict the impact of 11 market trends, established and emerging. Since December, travel managers have been able to benchmark what they expect to be 2015’s trends against the expectations of their peers, through an interactive website.
*CWT asked travel/meeting managers to rate the impact of 11 trends on their programmes (very high/high/medium/low/ no opinion), as well as 12 priorities (very high/high/medium/low/ already implemented). Rankings were produced, based on the percentage of respondents who answered very high or high.
**CWT, based on an online survey of 1,113 travel managers and meetings and events professionals from 515 organisations in 56 countries worldwide in October–November 2014. Respondents represent a range of industries, including energy, resources, marine, and the U.S. military and government.
Notes to editors CWT’s Travel Management Priorities 2015 is organised around five steps of the travel continuum CWT has identified: programme content & sourcing, travel policy & compliance, travel research & booking, travel information & traveller care, and expense management & reporting. As well as a summary of survey findings, the report includes market moves worth watching and the latest
information on CWT products and services, designed to help travel managers plan for the year ahead, including a sneak peek of CWT’s upcoming new data reporting tool, CWT AnalytIQs.
The 12 priorities identified in CWT Travel Management Priorities 2015 are:
Leveraging travel data to build predictive analyses and benchmarks – 63%
Deploying a fare tracking and rebooking solution - 62%
Promoting mobile apps to increase traveller efficiency on-the-go – 60%
Leveraging big data to adapt the travel policy – 55%
Streamlining expense management processes – 51%
Considering dynamic pricing opportunities for hotel sourcing – 50%
Implementing a door-to-door online booking tool – 42%
Providing recommendations to improve traveller wellbeing – 39%
Managing hidden costs of travel-related stress – 37%
Further promoting travel policy through social media – 35%
Implementing a virtual payment solution – 32%
Engaging and rewarding travellers for policy compliance through game techniques – 29%
About CWT CWT is a global leader specialised in managing business travel and meetings and events. CWT serves companies, government institutions and non-governmental organisations of all sizes in more than 150 countries and territories. By leveraging both the expertise of its people and leading-edge technology, CWT helps clients derive the greatest value from their travel programme in terms of savings, service, security and sustainability. The company is also committed to providing best-in-class service and assistance to travellers. In 2014, sales volume for wholly owned operations and joint ventures totaled US$27.3 billion. As part of its commitment to responsible business, CWT is a signatory of the United Nations Global Compact Ten Principles. For more information about CWT, please visit our UK website atwww.carlsonwagonlit.co.uk. Follow us on Twitter@CWT_UKI